Posts tagged web
The Web is not just another medium, another channel. More than anything it is another culture, another way of living and thinking.
Gerry McGovern en su newsletter New Thinking 11.07.14
The Web is radically changing how we as marketers and communicators need to do our job. We need to change our mindset from organization-centric to customer-centric.
Gerry McGovern en su newsletter New Thinking 10.08.29
The Web is important. The Web is very important. For an increasing number of organizations, the Web is critical to success. We need to seriously raise the standard. Anybody can put up a document. It requieres precious little skill to write boring, vain, unreadable organization-centric content.
Gerry McGovern en su newsletter New Thinking 10.01.31
The key to web success is to stop thinking about organizational information and start thinking of customer tasks.
Gerry McGovern en su newsletter New Thinking 09.10.04
Traditional marketing and communication is about getting people to do things. Web marketing and communication is about helping people do things.
Gerry McGovern en su newsletter 20.07.09
La web no es un catálogo de presentación, es tu empresa en esencia.
David Boronta, autor de “Cómo vender en Internet” en El Periódico 14.04.09
Convierte cada tarea en un “producto”. Pon todo en la web. Exporta todo lo que “no sea grande” a quienes sean grandes en esa materia. Y conserva lo poquito que vale mucho.
Re-imagina!
La excelencia empresarial en una era perturbadora
Tom Peters
La excelencia empresarial en una era perturbadora
Tom Peters
The people who go to the Web are much too smart to be seduced by dumb retro marketing and PR tricks. Treat those who visit your website as intelligent strangers. Give them the facts. Get to the point. And, you know, in an age of truth-searching, telling them the truth could be the most radical marketing and PR strategy of all.
Gerry McGovern en su newsletter 30.11.08
Web customers are ruthlessly impatient, skeptical and cynical.
Gerry McGovern en su newsletter 02.11.08
