Posts tagged tercer lugar
9:02 am - Mon, Feb 8, 2010
The big resorts in Las Vegas are like giant laboratories where (on behalf of the rest of the world) they try out what works and what doesn’t. They are perfect Third Places that prodigally give away their gifts but get back far more in return for them. They have proven that gambling in conjunction with shopping and high-quality food service can become a completely new species of “going out” during our holidays.
Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda
12:00 am - Tue, Jan 19, 2010
[Ron Lakos, the Head of Marketing Germany for Sony] says there: “Free yourself from order and logic and enter into a new place. It is not the workplace. It is not your home. No one has ever spotted it on a map. Nothing is secure. Everything is possible. Welcome to the third place.
Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda
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