Ttantta

…guests only explore premises if they learn their cognitive maps as fast as possible. The reference points they need for this are axes to follow, hubs where paths and views cross, striking mnemonic points tha ease orientation and differently designed districts. Each urban entertainment centre is about promenading in a simulated city centre -which is why all of these reference points have an urban feel about them. The axes are historic streets, a hub could be a market square or a port. mnemonic points would be fountains and bridges, while the districts look like residentials areas to us.

— Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda