Ttantta

The big resorts in Las Vegas are like giant laboratories where (on behalf of the rest of the world) they try out what works and what doesn’t. They are perfect Third Places that prodigally give away their gifts but get back far more in return for them. They have proven that gambling in conjunction with shopping and high-quality food service can become a completely new species of “going out” during our holidays.

— Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda