Ttantta

Particularly efficient here is the trick of replicas. “Genuine or not genuine?” was the question posed as early as in the baroque period, when in churches many a column was built, but just as many were only painted hyper-realistically. Visitors approaching the New State Gallery in Stuttgart are surprised to see some sandstone blocks that seem to have just fallen out of the façade and are still lying about in the grass in front of the museum. Of course, this effect is a fake, deceptive impression, but one good enough to make visitors stop and stare. Replicas are true eye-catchers that induce passers-by in a hurry to direct their attention to an object for just those few seconds that “make or break”. Thereby they can turn any place into a striking place.

— Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda