Ttantta

"Information is easily accessible through the Internet and other electronic media. It is thus conceivable that once looking for actual information no longer plays a central role, the significance of the library as a place for interacting with information will be highlighted. Its key mission is to provide a setting for encounters, meetings and events. Encouraging the users to be active, rather than passively receiving information and services, is also important. In other words, the library has to be a versatile, flexible and adaptable public space. To attract visitors, a well-functioning library must provide experiences."

"The cultural and technological shifts that accompanied the rise of the social Web have changed people’s expectations of what makes experiences worthwhile or appealing. People assume the right to co-opt and redistribute institutional content, not just to look at it. They seek opportunities for creative expression, both self-directed and in response to the media they consume. They want to be respected and responded to because of their unique interests. They crave the chance to be recognized by and connected to sympathetic communities around the world. These shifts will change the way that cultural institutions of all types, from museums to libraries to for-profit “experience vendors,” do business."

"Podríamos enunciar el siguiente axioma: cuanto más quepa virtualizar una actividad sin detrimento de la experiencia vinculada a ella, más susceptible será de trasladarse completamente o en parte a la web; o dicho al revés: cuanto más determinante e insustituible resulte la experiencia física y personal vinculada al consumo o uso de un determinado contenido o mercancía, menos idónea resultará su potencial virtualización."

"The first step to personalizing cultural institutions is to take an audience-centered approach to the experiences offered. This doesn’t mean throwing out the things the staff thinks are important, but it means framing them in the context of what visitors want or need. Instead of starting by describing what an institution or project can provide, audience-centric design processes start by mapping out audiences of interest and brainstorming the experiences, information, and strategies that will resonate most with them."

"To design successful social experiences, you don’t start by designing “for the crowd.” Instead, think of yourself as a cocktail party host. Your job is to graciously and warmly welcome each individual, and then to connect her with other people whom she might connect with particularly well. When you connect enough individuals to each other, they start feeling like they are part of a communal experience."

"We are moving from exclusivity of content to exclusivity of experience."

"I think libraries are becoming more of an experience. We provide experience rather than just content."

"La globalización ha generado una especie de igualdad de las ciudades y de ahí surgen los proyectos de inventar festivales o buscar una marca de ciudad, para diferenciarlas. Hay una recuperación de lo cultural en ese sentido, en parte porque es una gran industria. Los festivales generan ciudadanía, pero a la vez responden a las necesidades de grandes sectores empresariales. Hoy no se visitan ciudades tanto para ver un museo específico, por ejemplo, como para tener la experiencia de su urbanidad."

"[…]requires librarians to design a great library experience that is unique and gives individuals something they cannot obtain elsewhere - on the Internet, at a coffehouse, or even in the comfort of their own home."

"Todo el que nos visite debe salir más contento de lo que entró."

"El tipo de negocio no importa a la hora de innovar. En cualquier negocio donde haya personas se puede enfocar la estrategia en crear experiencias para diferenciarse"

"Necesitamos crear una nueva sociedad de la experiencia, donde los alumnos no tengan la mente solamente llena de datos, sino también de experimentos, intentos, fracasos y descubrimientos personales. Los videojuegos pueden ser de gran ayuda para lograrlo."

"Tratamos de construir una atmósfera que enmarque una experiencia, que ayude a crear un momento único e irrepetible"

"And since all we as a sector do is produce experiences, becoming more literate in service design can only be a good thing."

"Los ciudadanos quieren que superemos sus expectativas: que cada apuesta, cada acción, cada servicio, sea una experiencia vibrante y llena de horizonte."