Ttantta

While in the United States urban entertainment centres are frequently emotionalized by means of the painstaking use of scenery, artifical thunder and lightning and talking robots, we in Europe get this enticing interplay of contrasts almost for free. This method has stood the test of time. […] in many old European cities the image contrast between the old and the new was discovered as a key dramatizing link for emotionalizing museums, urban entertainment centres, stores and hotels. Thaks to the new, the old substance of the building seems refreshed, starts to “glow from within” again and is celebrated.

— Brand Lands, Hot Spots & Cool Spaces. Welcome to the Third Place an the Total Marketing Experience
Christian Mikunda