out of the box
En el documento Future jobs: what might you be doing, que habla de trabajos tan sorprendentes como “body part maker” o “vertical farmers”, aparece este trabajo que, lo mismo, puede acercarse a lo nuestro:
Narrowcasters As content on the television, radio and the internet becomes increasingly personalised, there will be jobs for specialists working with producers and advertisers to create news, entertainment and information tailored to our personal interests. While some personalisation will be done by computers, customised narrowcasting to individuals could be performed by humans.
O algo así, ¿no?