The Secrets of Marketing in a Web 2.0 World
. Don’t just talk at consumers -work with them throughout ghe marketing process
. Give consumers a reason to participate
. Listen -and join- the conversation outside your site.
. Resist the temptation to sell, sell, sell
. Don’t control, let it go
. Find a “marketing technopologist”
. Embrace experimentation
. Don’t just talk at consumers -work with them throughout ghe marketing process
. Give consumers a reason to participate
. Listen -and join- the conversation outside your site.
. Resist the temptation to sell, sell, sell
. Don’t control, let it go
. Find a “marketing technopologist”
. Embrace experimentation
en The Wall Street Journal 01.01.09
http://online.wsj.com/article/SB122884677205091919.html#articleTabs%3Darticle
http://online.wsj.com/article/SB122884677205091919.html#articleTabs%3Darticle
