17 5 / 2013
"Los fans son evangelizadores a tiempo completo que no pierden la ocasión de promover su narrativa favorita."
Carlos A. Scolari
16 5 / 2013
"Information is easily accessible through the Internet and other electronic media. It is thus conceivable that once looking for actual information no longer plays a central role, the significance of the library as a place for interacting with information will be highlighted. Its key mission is to provide a setting for encounters, meetings and events. Encouraging the users to be active, rather than passively receiving information and services, is also important. In other words, the library has to be a versatile, flexible and adaptable public space. To attract visitors, a well-functioning library must provide experiences."
15 5 / 2013
"Who are your next customers -not just the ones you are serving today but the ones you’ll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?"
14 5 / 2013
"I am excited by the idea for the 21st century, museums and other cultural attractions, will be, indeed, need to become, places where people go to talk about art, heritage, science and/or the natural world."
13 5 / 2013
"The customer isn’t king anymore. They’re dictator. They are going to get more demanding and powerful. That’s why your strategy needs to be centered on them."
10 5 / 2013
"…is to try everything. Make mistakes. Surprise ourselves. Try anything else. Fail. Fail better. And succeed in ways we never would have imagined a year or a week ago."
09 5 / 2013
"Online is not something that can be neatly separated from the rest of the organization. It affects every aspect of the organization, from its employees to its customers. So, for that reason, you don’t need an online strategy. You need a single organizational strategy that is heavily influenced by online."
08 5 / 2013
"El talento, todos lo sabemos, siempre ha sido el principal despilfarro que hay en cualquier organización."
07 5 / 2013
"Hablamos de cómo el talento se pone al servicio de la institución y no la institución al servicio del talento; de la pérdida voluntaria de la capacidad de incorporar riesgo. Me parece más importante quien lo incorpora y es capaz de acercar el arte al público, que quien continuamente trabaja pensando principalmente en sus colegas de lobby. Con estas actitudes es normal que el arte no interese y ocupe cada vez menos espacio en la prensa y lo social."
02 5 / 2013
"Nosotros estamos quietos mientras el pasado retrocede."
30 4 / 2013
"Entiendo que asumimos demasiados códigos aprendidos y que actuamos bajo un prisma en exceso referencial. El foco ha pasado a ser la proyección profesional y no tanto la visión de riesgo"
